MIAMI, Fla.--Ryder System, Inc. announced that Karen Jones has joined Ryder as Senior Vice President and Chief Marketing Officer. In this newly created role, reporting to Chairman and CEO Robert Sanchez as a member of Ryder’s Leadership Team, Jones is responsible for leading both the Fleet Management Solutions (FMS) and Supply Chain Solutions (SCS) Marketing departments and integrating the management of all marketing and brand related activities across Ryder.
“By bringing together the solution-specific expertise of our FMS and SCS marketing organizations under the leadership of a proven brand builder like Karen, we will be able to make better use of the Ryder brand to drive innovation and growth.”
“Ryder’s brand is widely known and associated with safety, reliability, and quality, a reputation the company has earned by delivering on its promises to customers for 80 years,” said Robert Sanchez, Chairman and CEO, Ryder System, Inc. “By bringing together the solution-specific expertise of our FMS and SCS marketing organizations under the leadership of a proven brand builder like Karen, we will be able to make better use of the Ryder brand to drive innovation and growth.”
Jones is an experienced marketing leader with a proven record of building brands in several industries including transportation. She comes to Ryder from the Fortune 300 company, NRG/Reliant Energy, Inc., where she served as Chief Marketing Officer. There, she was responsible for launching the company’s new corporate brand. Jones also led the introduction of new solar products and other innovative services. Prior to that, she was Senior Vice President of Marketing and a member of the U.S. Management Board for DHL Express North America. At DHL, she was responsible for all areas of marketing, and other functions related to increasing overall brand reputation. Prior to DHL, Jones served in key positions responsible for worldwide brand advertising, sponsorship, and strategic alliances for Hewlett Packard, and earlier in worldwide brand and marketing roles with Compaq Computer Corporation, said a company release.