In an exclusive interview with Warren Sarafinchan, CITT, and vice president of Supply Chain at Sun-Rype Products Ltd., Canadian Transportation & Logistics discusses CITT’s designation name change and certification.
CTL: Is it true that CITT has decided to change its designation name after over 50 years?
CITT: Absolutely, 100% true. And we think this is really fantastic news. The CITT membership approved it on Monday at our AGM with overwhelming support. This is a long-overdue, value-adding move for our designation holders and the companies they represent and work with.
CTL: Why did CITT decide to make this change?
CITT: The simple answer is that CITT certified members and business leaders have been asking for a discipline specific description of the designation holder to better communicate their area of expertise and high level of experience, integrity and professionalism.
CTL: WHAT is the new designation name?
CITT: “CITT-Certified Logistics Professional (CCLP). “CCLP” was the most accurate, descriptive and appropriate designation name we could adopt. It also is the way we informally describe CITT’s fully certified pros and designation holders now. Each part of it provides important information about the credential holder.
CTL: What was the reaction among your members to the change?
CITT: Most members are thrilled. And we had tremendous participation from a huge portion of our membership base in the decision-making process. Some of our most enthusiastic CITT champions wanted to be sure that CITT would still have a prominent profile. And they’ll be happy and confident that CITT is prominent in the new designation name.
CTL: How can companies identify people who are CITT-Certified Logistics Professionals?
CITT: Companies have a wide range of practices on how industry, and other, credentials are shown with their staff’s signatures and on their business cards. For instance, some only allow job titles. So someone might have a credential but it isn’t shown. Of course, smart employers and customers will always ask if someone holds an industry credential.
That said, all CITT-Certified Logistics Professionals are entitled—and encouraged—to show the initials “CCLP” after their names and/or write out their full designation name. And only those pros that are fully certified by CITT and are in good standing as members will be able to call themselves CCLPs. This really distinguishes them from CITT’s program of study graduates and articling students as people who have met our academic requirements in logistics and business AND have logged a minimum of 8,500 sector-specific professional hours, have committed to continuing professional development and have pledged themselves to ethical conduct.
The other way that CCLPs can be identified is if they’re showing our optional-use, CCLP trust-mark. Since not all forms of communication will support or allow this kind of graphic, this is a value-added support for members and isn’t required for display.
CTL: Why did CITT pick “logistics” and not a wider description, such as “Supply Chain”?
CITT: CITT-Certified Logistics Professionals (CCLPs) play lynchpin roles in the global supply chain ecosystem. Yet we felt it was really important to avoid the faulty thinking that says there’s only ONE, definitive “supply chain professional”. In truth, there are several complementary skillsets that need to come together for someone to be a completely well-rounded supply chain professional. If people really want to be recognized as all-round “supply chain” professionals, they really need cross-functional certification from more than one expert certifying body.
So CCLP is a LOGISTICS management certification, providing industry’s deepest and more comprehensive coverage of the technical discipline combined with operation-critical management abilities. The other big skill-set for supply chain is procurement, and we’ll leave this with our colleagues at SCMA since that’s their focus.
CTL: Who is the CCLP Designation for?
CITT: it’s for anyone who buys, sells or manages logistics, or is impacted by the transportation of raw materials or goods. This is for people who work in businesses where logistics or ancillary services is the company’s core business or for people who work in supply chain and logistics roles on the client side such as resources, manufacturing, retailing, or import-exporting.
CTL: Why is certification good for people working in supply chain and logistics roles today?
CITT: When you know more, and have a third-party validation of that from a respected industry body you’re worth more professionally. And when times are tougher, or uncertain like they are now, companies really lean on and value people with proven supply chain logistics expertise. In all, it’s a proven investment that pays off with higher earning power, better advancement prospects and improved overall employability—no matter what’s happening with the cyclical economy or job market.
CT&L Why is having a credentialed professional Logistics Professionals (such as CCLPs) good for business?
CITT: There are quite a few reasons actually.
Industry certification makes it completely clear what someone knows by applying a credible third-party standard of proficiency. For the CCLP designation, CITT’s standard is objectively-measured based on the participants’ performance results in the program (not just showing up to a course). CITT’s standard is national and it’s recognized right across Canada as well as by international markets.
A professional designation really distinguishes the people who’ve made the effort to earn one. Unlike some other professional disciplines that require certification to practice, logistics credentials are entirely voluntary—although more and more people are becoming certified. Nevertheless, employers and customers can use credentials as a measure to identify credential holders as people who are committed to doing their jobs well and are serious about their careers and the business of logistics. And that will be more and more important with the coming wave of retirements.
Lastly, most professional groups have Codes of Ethics for their credential holders. CCLPs definitely have one, as did our “CITT”s. While this isn’t a great differentiator with other professions or other sector credentials who also have Codes of Ethics, having a code for CCLPs definitely sets them apart from those people or companies in business who are not interested in operating with integrity.
CTL: Did any of the requirements change for someone to earn a CCLP designation (vs. a CITT Designation)?
CITT: No change at all.
CTL: Are there plans to change the name of the organization?
CITT: Absolutely not. CITT is CITT and will remain CITT; although, like IBM, we don’t spell out our full legal name very often anymore. We’ll keep CITT since CITT has a well-established and well-respected industry profile and is an iconic brand. CITT has been known, trusted and respected for 55 years and we’re not going to change that.
CTL: Where can someone learn more about becoming a CITT-Certified Logistic Professional?
CITT: They can call CITT at 416.363.5696 or visit CITT’s website at www.citt.ca